Founders
Pipeline that doesn't depend on you.
You're probably still the best closer in the company. You shouldn't also have to be the person filling the calendar.
See how it worksDone-for-you cold email
Meetings on your calendar. We run the outbound that books them.
Kayj Labs builds and runs your cold email end to end: the lists, the copy, the inboxes and domains, the follow-ups and the replies. You show up to the calls.
Who we work with
Sales leaders
Your team sells. We prospect.
Your reps' calendars fill with first calls, without them losing the morning to building lists and chasing follow-ups.
What we take off your plateMarketing teams
Reach the accounts that haven't found you yet.
Inbound brings the people already looking. Outbound goes after the specific companies you want, and runs right alongside it.
Industries we work with
Why outbound stalls
Cold email isn't hard. Doing it properly every single week is.
Good outbound is five jobs at once: finding the right people, writing emails worth replying to, keeping your domains out of spam, following up on time and answering replies before they go cold. In most companies all five land on one person as a side task, and it quietly stops a few months in. We run the whole thing as our job, every week.
What we do
Everything outbound, handled.
One team owns it from the first list to the booked meeting, so nothing falls between tools or people.
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Targeting and lists
We define who you sell to with you, then build verified lists of the decision makers at those companies.
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Copy that sounds like you
Short, specific emails written for each audience. Nothing goes out until you've approved it.
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Inboxes and domains
Separate sending domains and inboxes, set up and warmed properly, so your main domain is never at risk.
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Sequences and follow-ups
Multi-step sequences that keep going on schedule, at a sending pace that protects deliverability.
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Replies and booking
We answer replies quickly, handle the back and forth, and put qualified meetings straight on your calendar.
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Reporting and tuning
Clear reporting on what's sent, opened, replied and booked, and we keep tuning what works.
How it works
Three steps. The last one is yours.
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01
We learn who you sell to
We agree your ideal customers and the offer with you, then build the lists and write the sequences for your approval.
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02
We set up and start sending
We set up and warm your sending domains and inboxes, which takes two to three weeks, then launch and run the outreach every day.
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03
You take the meetings
Interested replies get answered and booked onto your calendar. You show up to the call and do what you do best.
Fair questions
Why not hire an SDR, or just buy the tools?
A hire takes months. We start with a working system.
Recruiting and ramping a new SDR takes time, and the know-how leaves when they do. We bring the process, the infrastructure and the people from day one, and the system stays in place.
Tools send emails. They don't run outbound.
Software gives you a place to send from. It doesn't decide who to contact, write emails people answer, protect your domains or reply when someone says yes. That's the work we do.
Industries we work with
A playbook built for your market.
Who you sell to changes everything: the lists, the angle, the timing. Where we've built a dedicated playbook, it has its own page.
Hotels
Meetings and site visits with corporate, MICE and leisure accounts.
Includes an ROI calculator and an email cost calculator you can run with your own numbers.
Explore hotelsYour industry
Selling to businesses somewhere else?
Tell us who your best customers are. We'll tell you honestly whether outbound fits, and how we'd approach it.
FAQ
Questions people ask first.
Will you send from our main domain?
No. We set up separate sending domains and inboxes for outreach, so your main domain's reputation and your everyday email are never at risk.
How long before outreach starts?
New inboxes need two to three weeks of warmup before they can send at full volume. We use that time to build your lists and write the sequences, so outreach starts as soon as the inboxes are ready.
Who writes the emails?
We do, based on what you tell us about your customers and your offer. You review and approve everything before it's sent.
Do we need to buy any software?
No. We set up and run the sending platform, domains and inboxes. You get the meetings and the reporting, not another tool to learn.
What does it cost?
A monthly fee for the service, plus the sending infrastructure, which grows with how many people you want to reach. You can estimate the infrastructure side yourself with our email cost calculator.
For the full picture, and we'll put a quote together.
Is cold email allowed?
B2B cold email is widely used, but the rules differ by country. We contact business addresses only, include a simple way to opt out in every email, and honour opt-outs straight away. We set campaigns up for the markets you sell into.
Hand it over
Hand us outbound. Keep the meetings.
Tell us who you sell to. A short reply is enough to start.